Taking a look at a few media trends in the digital era
Taking a look at a few media trends in the digital era
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What are a few of the methods mobile phones have click here shifted the way we take in media? - continue reading to discover more.
In the present digital age, smart phones have come to be one of the most common tools that people are using to view videos and gain access to media. Nowadays, many social media platforms are offering limitless feeds of brief, chains of videos, that are growing in popularity among smart device users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends right now. These platforms enable users to see a series of customised content and react quickly, making these videos far more interesting and addictive than traditional content. Short form videos are also being used more frequently for news and academic purposes, not just for entertainment. Subsequently, this trend is evolving the way people are actively seeking for and counting on to receive knowledge, in a faster, much shorter and more functional format.
In recent years, with the rise of digital media, the way in which individuals consume media has changed significantly. For many years, conventional tv was the main source of home entertainment for the majority of people. However, ever since the advancement of internet streaming services, many viewers are averting from set up tv, particularly among younger people. Instead, global media content analysis shows that more people are buying subscriptions to streaming services, which strongly affirms the transformation in audience intake habits. These services are popular for enabling people to watch the programs and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming services as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the market.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form video content, the way in which individuals are getting their information is also evolving. People are progressively turning towards internet news sources, instead of watching television, to learn about ongoing worldly affairs. However, simultaneously, due to a constant circulation of knowledge, individuals are coming to be overwhelmed by huge amounts of content. In reaction to this, news groups are re-engaging audiences by making short form content that is clearer and simpler to navigate. Nowadays it is common to see news channels that have large followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been important for supplying people with trusted and authenticated news sources, in a style they can readily interact with.
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